Looking closely at your list
After you’ve put together your initial list, go through it looking for more obvious additions. Don’t spend too much time on this; all you’re doing here is creating a preliminary list to run through a keyword tool, which will also figure out some of these things for you.
Obvious spelling mistakes
Think also of any obvious spelling mistakes while scanning through your list. Some spelling mistakes are important, with 10, 15, or 20 percent of all searches containing the word being misspelled, sometimes even more. For example, the word calendar is frequently misspelled. Some of its various misspellings are calender, calander, and calendar.
If the traffic from a misspelling is noteworthy, you may want to create a page on your site that uses that misspelling. One nice thing about misspellings is that you can grab the traffic without much trouble because more often competitors have missed them.
Synonyms
Sometimes words that have the same meaning are easily missed. For instance, the term home can also be searched as a house. But then, add it to the list because you may find quite a few searches related to it. Or you might even use a thesaurus to find more synonyms. However, there are some keyword tools that will run these kinds of searches for you.
Split or merged words
You may find that although your product name is one word, most people are searching for you using two words. For example, the term knowledgebase can also be used as knowledge base.
Recognizing Singulars and plurals
Go back to your list and add singulars and plurals. Most search engines treat singulars and plurals differently. An example of this is to search for book and books in Google. There are tools available on the net that will show the number of searches per day for a certain keyword/s. A great example is the Wordtracker. So it’s important to know which term is searched for most often.
Sunday, February 14, 2010
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