SEO Codes

In website’s search engine ranking, site structure plays an important aspect. Since search engines want to provide their users with relevant sources of information, they aim to find sites that are logically constructed and it makes sense also to expect a valuable source of information from a logical structure.

Preferably, any visitor to a certain website should be able to access every page on the site within three clicks from the homepage. Search engine spiders usually do not burrow deep into a site but instead they will try to capture the main sections. However, not all sites are able to position pages that close to the homepage. But there are some tactics to help spiders see more of a large site. One great solution is to create a site map that contains links to all the pages on the site. Another one is called intra-site linking. An example of this is by linking from a major page to a deeper page. Take note though that it is far better to use a keyword that relates to the destination page than something generic like “click here.” Search engine spiders can then use that link in finding the deeper page.

On the other hand, the site’s directory URL structure is also important. Placing keywords in the URLs may not be essential but it can be helpful. One way to get keywords into the URL is naming site directories using the keywords. If a section of the site is about a particular aspect of the overall site topic, you can use a keyword to name the section. Using a keyword to name a specific page is also beneficial. Moreover, search engines do use directory and pages names when determining a site’s relevance.

Finally, search friendly URLs contain information, including relevant keywords, that can help both search engines and people understand what a page is about by simply looking at them. So, in deciding for your URL, you must also thought of the users if they will have an idea about your site by simply looking at your URL.