SEO Codes

Links aid the users in navigating the web, and search engine spiders use them to determine how the Internet is tied together. Search engines weigh the prevalence of links a particular website has pointing to it substantially. Thus, we may consider a website with lots of links pointing to it as an important source of reference, and as a result, will be ranked higher in search results pages than websites with fewer in-bound links or links coming into a page.

Aside from its usefulness in navigating a site and the Internet, links are also valuable to search engines as they can help the engines understand what a site is about. The text in the links is a great clue to the search engines in determining what a site is about. Thus, when doing intra-site linking, it is helpful to use words for the link that will explain what the destination is about.

However, a site owner must also be familiar with the “nofollow” syntax. This is important if you link somewhere but doesn’t want the link to count as a vote as to the quality of the destination. Such practice is useful when linking to a competitor without boosting their ranking. Using the “nofollow” syntax is also useful for intra-site links to pages that are not important to a site’s ranking. An example of this is when a site owner doesn’t need his/her contact or privacy policy page highly ranked. This will then help preserve the intra-site linking value to pages that really should get ranked.

Moreover, when creating links on a website, it is advisable to use universal links (i.e. “http://www…”) instead of relative links (such as “../topic/blah.html”). If in case the universal links are used in text that is scraped by a spammer, the link will point back to the scraped site. So, the site gets another link, and anyone who comes across the link may in this way find your website.