Sunday, February 14, 2010
If you’re just new to SEO or someone who just recently read an article regarding SEO and planning to apply the whole concept for your website, you should be familiarized first with a few terms. The terms I will identify below are the most often misundesrstood by beginners. There may be other terms that you’ll need to know, but let’s go to these important ones first.
Rank or ranking: This is the website’s actual position in the search engine results page for a certain search term.
PageRank: This is Google’s patented system for specifying a web page importance. PageRank or PR is a single, albeit important, factor that influences ranking. This results from a ballot among all the other pages on the World Wide Web about how important a page is. Meanwhile, many people confuse a page’s rank with a page’s PageRank (PR) value. Take note that they are totally separate.
Keywords: These are words and phrases that define what a webpage is all about. When someone enters a search term or phrase into Google, Google then tries to find those web pages that match the search phrase best. Some people may confuse keywords with META Keywords tag. Remember, they are not the same thing.
Page title: This is the title of a web page is the text contained between the
On-page factors: These are SEO factors influencing the rank that are associated with elements on your website itself, such as the content, title tags, navigation links and code.
Off-page factors: These are the SEO factors influencing the rank that are associated with elements on other websites. These are primarily the links that point to your website.
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