Ranking is defined is defined as the web page’s listing and relative placement on a results page (known as SERP) for a certain search query. If you type a certain word or set of words into the search box at Google or any other search engine, there will be those listings displayed that Google deems most relevant to the search. By default, there are 10 listings per page and sorted in order of relative importance.
The most relevant and most important are then listed in descending order. The relevance of a certain web page is dependent on how well it matches a particular word search. On the other hand, the page’s importance is dependent on the quality and quantity of links that point to your web page from other websites.
Google, as your target search engine uses a sophisticated and proprietary algorithm for ranking websites that uses over 100 different criteria in the calculation, each of which is given a specific weighting which can change over time. As the algorithm may change, some techniques that may seem to work well may no longer work as well over time. Remember that there are no fixed methods in SEO or search engine optimization. Thus, without your knowledge, your site’s ranking may change for no apparent reason. So, you should always try, test, and refine your efforts and techniques in SEO.
On the other hand, Google, like any other search engines, uses automated software to read, analyze, compare, and rank your web pages. It is important to know what elements and factors Google cares about and how important these factors are in relation to each other.
Wednesday, February 17, 2010
Posts
