The title tag in the HTML head of your site pages is a critical location to insert your target terms. The search engines evaluate this factor heavily. So, it is very important to place keywords in title tags.
When it comes to title tags, spiders (a computer program that searches the Internet for newly accessible information to be added to the index examined by a standard search tool of a search engine) will probably only check the first 60 to 70 characters including spaces. Therefore, it is best to keep title tags short and specific.
Make sure that the page is actually about the keyword if a keyword is in a web page’s title tag. Search engines will check the content of the page and expect it to match the title tags.
It is also advisable to avoid symbols such as “&” and other code-like characters when separating terms within a tag. The presence of these characters may confuse the search engine into thinking that it is not looking at code instead of a keyword.
In addition to a title tag, web pages can also contain a meta description tag. This is not as heavily weighted as the title tag but search engines sometimes use the content of this tag to provide a summary of that webpage on results pages. Other times they’ll just pull some text from the webpage that seems relevant to the search term and provide that to users as a description on the result page. It is important to use the
Saturday, June 27, 2009
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