Upper versus lowercase
You don’t need to worry about uppercase versus lowercase. Most search engines aren’t case sensitive.
Hyphenated words
Find hyphenated words, add both forms to your list, and determine which is more common because search engines treat them as different searches. For example, the dash in e-mail is far less frequently used, with email being the most common term. Generally, search engines treat a hyphen as a space.
Geo-specific terms
If geography is important to your business, don’t forget to include terms that include your city, state, other nearby cities, and so on.
Your company name
If you have a well-known company name, add that to the list, in whatever variations you can think of.
Other companies’ names and product names
If people will likely be searching for companies and products similar to yours, add those companies and products to your list. It’s also nice to know what people are looking for and how often they’re looking.
Using a keyword tool
After you’ve put together a decent-size keyword list, your next step is to use a keyword tool. This tool will enable you to discover additional terms you haven’t thought of and help you determine which terms are most important and which terms are used most often by people looking for your products and services. There are some keyword tools which are free and available on the net and there are some which are paid versions. I recommend using the Wordtracker as it is the world’s top search engine keyword tool
Sunday, February 14, 2010
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