As Willie Sutton, the famous bank robber, once was asked why he robbed banks, he replied, "Because that's where the money is." The same is true when it comes to SEO. You should place your SEO effort where the searches are, and where the value is. There are many other search engines out there, but today, Google is considered the most prominent, the most used, and most important of them all. Google is like an empire when we talk about search engines. Thus, when applying SEO techniques, Google should be your primary target search engine.
Google runs over one million servers in data centers around the world and processes over one billion search requests and twenty petabytes of user-generated data every day. Also, Google currently provides search results to other partner search engines and directories. This means that a #1 ranking on Google will most likely result to a #1 raking on these partner sites. Thus, a #1 ranking on Google for a specific term means a #1 ranking on AOL, Netscape, Earthlink, Compuserve, Lycos, iWon.com, Go.com, and AT&T Worldnet!
At present, Google has the lion's share of searches. It will typically be 70% or more of any incoming search volume. So, Google is where you need to focus your website promotion effort first. On the other hand, the two other major search engines of importance are Yahoo and MSN Search. But if you do it well for Google, you will then expect great results for the other search engines.
Wednesday, February 17, 2010
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