SEO Codes

Here are some ways to identify effective keywords to boost your website’s SERP ranking:


Thinking like your customers

In choosing keywords, you should based on how your customers or potential website visitor think about your products or services. You can do some research to find out what consumers really do call your products. You can also have a little keyword analysis to check what people are actually searching for on the Web. With this, you’ll discover later on that the words that you were positive people would use are rarely searched, and you’ll find that you’ve missed a lot of common terms.

Starting your keyword analysis

You have to do a keyword analysis. This is a check of what keywords people use to search on the Web and this will save a lot of your time and effort. There are numerous tools available on the net for this.

Identifying the apparent keywords

You can begin by typing the obvious keywords into a text editor or word processor. After that, study the list for a few minutes. When you do your analysis, you’ll find that some of the initial terms you think of aren’t searched for very often.

Looking at your Web site’s access logs

Take a quick look at your Web site’s access logs or often called hit logs. You may not notice it, but most logs show you the keywords that people used when they clicked a link to your site at a search engine. If your logs don’t contain this information, you probably need another program. Write down also the terms that are bringing people to your site.

Examining competitors’ keyword tags

You should also know who your competitors are. Take a visit to their sites and open the source code of a few pages at each site. To do this, just choose View➪Source from the browser’s menu bar to get a peek. Look for the NAME=”keywords”> tag and see if you find any useful keywords there. If you look at enough sites of your competitors, you’re likely to come up with some useful terms you hadn’t thought of.