SEO or “search engine optimization” is mainly tweaking a website to do well to appear among the top listings on search engine results pages (SERPs). SERPs are the web pages returned by search engines like Google or Yahoo! after a certain user performs a search. These pages contain links to web sites and documents that the search engine deems significant to the word or phrase. We call these words or phrases as “keywords.”
SEO focuses on keywords. That’s why it’s important to figure out what words or phrases a website’s target audience is likely to use when searching for a site’s content. The goal here is to have the website appear within the first page of search results.
Meanwhile, search engines vary their results by geographic region and language. For example, Google’s German page will place more emphasis on German websites. Other various pieces of information that the search engine use are the language and the physical location of a website’s server. For example, the results from Google.de may differ from the results of Google.com.
"Rank" as the main concern of SEO refers the website's position in the search engine’s results pages. There are a number of factors that can influence the rank of a website on SERPs that website administrators can control; others they cannot. Controllable factors include page title tags, page content, the website’s architecture, and the ease at which a web “spider” can examine a site. A web spider is a website discovery program installed by search engines that scans the Internet looking for new pages and content changes on pages it has already discovered. There is little control over what competing websites can do to increase their search engine ranking; these actions may result in the down-ranking of other sites. Furthermore, website administrators sometimes can influence which other websites will link to their own site and how they will do so.
Monday, June 22, 2009
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