SEO Codes

Link building is a very effective way to improve the website ranking. With the introduction of Google Panda, your links must be from trusted domains and from quality pages, or else your efforts will be useless. One great strategy is to diversify your link profile. This article will discuss a number of tips about link diversity.

Take note that Google prefers natural link profiles. These are backlink profiles of sites that include backlinks from several different root domains with various keywords, or none at all, to various pages on your website. For instance, a particular website with 100 links from 100 domains is better than the one with 100 links from one domain. This looks natural as well. Now, the question is what contributes to your link profile diversity?

First is the number of linking domains. Although quantity should not be your main concentration, you can’t deny that it is an important factor. Remember that having new root domains that link to you significantly increase your website ranking.

You should also consider the types of linking domains. Here, we mean the different type of sites such as website directories, article directories, blogging websites, blogs, government or educational sites, ecommerce sites, wiki sites, social networks, etc. Links from various types of website may mean that your website is loved by various types of websites, making it link diversity rich.

Another one is the topics of linking domains. Relevancy or connection of topics is a very important factor. For example, a gambling website is more related to a sports website than from a movie review website. However, most websites will always have a few stray links and you should not worry about it as it adds to the diversity. But it is still best if you concentrate on related topics to your website.

Meanwhile, anchor text is also a very important factor that can add to link diversity of your website’s link profile. Keywords are important for rankings, but using only keywords for links look unnatural to search engines. The reality is that people usually link to you with either the exact URL or the title of the post. With these, you can mix-up your anchor texts and that will help your website look as bigger authority to search engines.

There are also many cases that your viewer find a great post on your website and they are not going to link to your homepage. Instead, they will link to that particular page. Yes, deep links are important and another reason for it is the link diversity. With links throughout the website, it will look more natural and that strengthens your link profile.

The above-mentioned points can be your great strategy to diversify your link profile. Just remember that search engines love sites which are high on link diversity factor. They often equate this with authority and trust, and index them frequently.