SEO Codes

Nowadays, the number of social media sites is increasing. Many people use these in their marketing strategy. However, you can also utilize the social media sites in link building. One of the letdowns with social media links is the fact that many are nofollow. A dofollow social media link is highly unlikely and if there is, it might be outdated. Although most social networking sites are nofollow, you can still use them for link building.

First is to utilize profile links. Almost every social networking profile allows you to add a link to your website. Try to look at integrating links on your profile with anchor text when allowed. As many individual profile pages carry PR, build up the PR of your social profile. You can do this by commenting on blogs with a link back to your profile, putting badges on your site with links back to your social profile, or through other link building techniques. While the links are nofollow, a high PR nofollow link does carry some weight.

Another tip is to Import your blog whenever possible. For example, Facebook’s import your blog feature populates into the notes section of your page. When contextual links in the original blog post are imported, it can be utilized to build links. Again, the links are nofollow, but provides a little added benefit from a strong domain.

Today, search engines are caching and ranking individual tweets. If you are using a short URL that 301 redirects your links, then, Twitter is good way to build links to your site. Try to customize the text in your short URL that includes your keyword or keyword phrase. Remember that Google look at keywords in a tweet to rank them. Thus, place your keywords in the tweet.

Most of all, try to get people excited about a piece of link worthy content. With this, you’ll realize that they’ll be drawn to link back to you. Such organic links will increase the likelihood of receiving high PR dofollow links from strong domains.

All in all, link building through social media may not be the best technique but it can provide you with valuable backlinks.