Monday, November 25, 2013
To make sure that your website is as
search engine-friendly as possible, on-page SEO must be practiced. It is a very
important step that it can make or break your chances at ranking high on Google
SERPs. Neglecting this process will make your efforts off the website such as
link building, content marketing and social media useless.
On-page SEO is about how your website
looks bare-bones or according to the robot view. This may also include load
times as well as authority. With the several changes of Google algorithm
recently, on-page and off-page elements must agree with each other in a natural
and organic way. The following are some of the foundations of on-page SEO:
Let’s
Start with the Meta Tags
Understanding how to use metatags is
useful in your on-page SEO process. For instance, meta description tags will
provide an opportunity to affect how your website is being displayed in search
engine results. It can even get your result clicked before the site ranking
above you. Though keywords have been given less importance in Google recently,
it is still a good practice to use keywords when you can, and if applicable use
it along with geographic identifiers. Moreover, there is also the robots
metatag which is designed to allow you to tell a search engine when you do not
want it to index your page, and/or when you do not want the search engine to
look at or evaluate any of the links on your page.
Be
Careful with Canonical, Duplicate, and Broken Links
How would you react when you click on a
link and just shows a page error? Frustrating, isn’t it? It is then a
must-practice for SEO to be careful with broken links and duplicate pages as
Google’s robots have become very smart to recognize it.
Look
at the Website’s Aesthetics
We might be intimidated that on-page
SEO is all about codes that the geeky practitioners can only understand.
However, one of the significant things that you should not neglect is the
aesthetics of the website. Take note that readability stem directly from the
design of a website. You have to look at things like ‘above the fold’ on
websites as Google explicitly recommends that you place content above the fold
in order for your readers to be greeted with information instead of ads.
Consider
the Load Time Averages and Size
While user satisfaction is very
important for Google, they also want to deliver to their users those relevant
results that are also easily accessible. With this, you must consider the size
and the average load times of pages of a website. Be aware that such factors go
into the ranking algorithm by most counts and affects your position in the
SERPs.
Everyone
is Going Mobile
This still might be on an ongoing
debate in online marketing today. However, it’s very clear that a
mobile-optimized site is going to be the wave of the future. This goes from
mobile ads and local search to market trend in desktop/tablet consumption.
To summarize the above-mentioned
points, on-page SEO is all about how your website connects to the user as well
as to the search engine robots. By following those practices, you are able to
make your website more accessible and readable.
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