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When the Google Panda first debuted, it is expected that content farms will be greatly affected as this update targets low-quality sites that were ranking well in Google search results. Content farms are those sites with low quality content and then stuff it full of ads. One of these well-known content farms is eHow.

Well, many users thought that a lot of eHow articles were garbage. If that indicator really is the primary change in this Panda update, then we expect that eHow will be penalized for many of its shallow articles. Take note also that the Panda update incorporates information from the block feature of Google Chrome. This is one of the features of Google Chrome browser which is able to block sites from their search results. For example, if you run a search on a particular keyword and think that one of the results is irrelevant, you can tell the Google Chrome never to show any results from that site again. Many users nowadays are blocking some of eHow articles because they find it insubstantial and useless. It is apparent that eHow is more concerned with ads regardless of the quality of the article.

There are speculations that although eHow might be considered the most well-known content farm, it managed to escaped the effects of Google Panda and actually increased in many rankings. But according to Sistrix which released data on the impact of the Google Panda update on a number of popular sites months after it was introduced, eHow’s visibility on Google dropped by an enormous 66%. On the other hand, eHow responded with a public statement stating that while their search engine traffic did decrease, it wasn’t nearly as severe as what Sitrix reported. They also added that they were increasingly generating traffic from sources other than search engines and that they had many other profitable sites beside eHow.

The case of eHow is a great example showing the effects of Google Panda update on content farms. However, it is also a realization that a well ranking in Google comes with a unique and high quality content. So, if you want your site to appear on Google’s top results pages, think of such perspective.