Sunday, September 21, 2014
Social media presence is undeniably a marketing
must for most businesses today. While Twitter and Facebook are considered the biggest
social media platforms, there are also a number of lesser known networks that
you can use to market your business. Yes, there won’t be as many people to
market to on these smaller social networks, but the good thing is there won’t
be as much competition either. Thus, it will be easier for your business to be
noticed.
So, why not get ahead on what could be the next big
thing on the following lesser known social media platforms to market yourbusiness:
Vine is a mobile service that lets you capture and
share short looping videos for duration of 6 seconds or less. This can be a
malleable form of content marketing that can help establish your brand
personality in an easy-to-digest package.
Quora is a Q&A website which is created, edited
and organized by its community of users. You can use it as a channel for
establishing your business expertise and showing that it is responsive,
personable and service-oriented.
Another one is Reddit. It is a social news website
where users can post links to content on the web. Other users may then vote the
posted links up or down, which will cause them to appear more or less
prominently on the Reddit home page. What’s good about this social platform is
its Ask Me Anything feature, where you can set up a real-time Q&A session
to promote knowledge about your company or industry.
There’s also an anonymous social network called
Whisper. It lets people share confessions, express themselves, and meet new
people. Although most of the posts on this rumor-sharing network are anonymous,
it can provide an opportunity to generate buzz about a big event or a new
product release for your business.
Lastly, you have the social networking for
independent business owners called Biznik. It is an online community for B2B
marketers that allows business owners and entrepreneurs to connect with each
other on and offline. It also features long-form articles as well as an easy-to
navigate events section.
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