SEO Codes

The first step to any SEO campaign is to identify the search terms or keywords for which you want your site pages to be found in search engines. But once you have selected the search terms you want to target, the next step is to integrate these terms into your site pages to make them relevant.

The pages that you select for optimization should be those that offer the most focused content relating to the terms you want to target. You can also optimize as many pages as you like, but each page should focus on no more than one or two of your target terms.

There are a number of variables that search engines use to produce the results they deliver but the visible text content of your pages is a primary factor that search engines utilize to find, index and deliver your pages to prospective site visitors. For a search engine to justify producing your page in search results for a given term, it needs to have evidence that your page is truly relevant for the term, and having the term within the text content of your pages provides such evidence.

Make sure also that your target search term appears at least once in your introductory paragraph and page header so that search engines as well as visitors can immediately recognize the term in the content above all your other page copy and give context to the content of your page.

Most importantly, try to integrate the search terms into your page copy in a natural fashion so that the terms make sense in context and complement the overall message of the page content. Don’t indiscriminately load your page copy with terms that do not make sense in context. Doing this will leave a negative impression on visitors once they arrive at your page, and could be considered Spam.