Archive for February 2015
Ways to Resolve Duplicate Content
With the continuing updates of Google, duplicate
content has become a huge topic in the search engine optimization (SEO) world. Duplicate content is a content that appears on the Internet in more than one place (that
is, in more than one URL), giving the search engines the difficulty to decide
which version is more relevant to a particular search query. Such dilemma will
lead the search engines to rarely show multiple duplicate pieces of content and,
are forced to choose which version is most likely to be the original.
For site owners, duplicate content is an issue that
needs to be fixed in order to improve or maintain site rankings and to prevent
traffic losses as well. Here are some ways to resolve duplicate content:
301 redirect.
For this, you have to check the page authority and see if one page has a higher
PA than the other. There are various tools for that such as the Open Site
Explorer. After that, set up a 301 redirect from the duplicate page to the
original page. In this way, they no longer compete with one another in the
search results.
rel=canonical.
A rel=canonical tag is a special tag that is inserted into the header of HTML
that helps communicate to search engine bots the relationship of that piece of
content to others on your site. It tells the search engine bots which pieces of
content are original or primary ones and which are duplicates. So the bot will
pass over the duplicates and only index and give link credit to the primary
piece. Add this tag to the HTML head of
a web page to tell search engines that it should be treated as a copy of the
"canon," or original, page:
noindex,
follow. Basically, this code snip tells the search engine robots to not
record the information on the page (the noindex part) but to still relate this
page to the pages that link out of it (the follow part). You can add the
"noindex, follow" to the meta robots tag to tell search engines not
to include the duplicate pages in their indexes, but to crawl their links. Here's
what it should look like:
2015 SEO Best Practices According to Rand Fishkin
Watch the vid below to gain insights about 2015 SEO best practices according to Rand Fishkin. Rand co-authored and co-founded the Art of SEO, Inbound.org, and Moz. With his expertise on content, search, and social on the web, he is arguably one of the leading voices in the SEO industry today.
Step-by-step Tutorial on How to Make a Website with Wordpress
The video below will show you a step-by-step tutorial on how to make a website with Wordpress. The steps are outlined as follows:
1. Setting Up Hosting
2. Setting Up a Domain Name
3. Installing WordPress on your new hosting account
4. Logging into WordPress and changing your Password
5. Changing your WordPress theme
6. Adding a Page with Text and an Image
7. Adding a Page with a Video (embedded from YouTube)
8. Adding a Page with a Contact Form on it so visitors can send you a message (which will be sent as an email)
9. Changing the Home Page (including CTA buttons, or "Call To Action" buttons)
10. Adding your own Logo and Tagline
11. Changing all of the necessary settings so your website runs smoothly
If you were to hire a web designer to build a Wordpress site for you, it would cost you a considerable amount of money. However, if you build it yourself by following this tutorial, you’ll just need a few bucks to get started. Also, you don't have to know any html coding or previous web design experience to build a decent WordPress website.
How to Create a Professional-Looking Logo for Free
It is said that the more times a logo registers in your brain, the stronger the relationship and association you have to purchase that brand. With this in mind, we cannot underestimate the importance of having a logo for your website or business especially with a very competitive environment nowadays.
The video below will show you how to create a professional-looking logo for your website or business for free. We will use a free logo maker website called Logo Makr. By utilizing that tool, you will still end up with a great logo for your website or business without having any previous design experience. With a few clicks and drags of a mouse, there you go, you now have your professional-looking logo.
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